TheJewelryGuy

My Story

You Dream it..Jody can create it!

Jody’s lifelong fascination with jewelry began in high school when he first started making jewelry. After graduation, he was accepted to the Fashion Institute of Technology (F.I.T.) He immersed himself in the history and art of making jewelry while learning from teachers and professors who were some of the most influential and acclaimed Master Jewelers and designers in New York City. Donald Clafin taught Jody how to master his technique of drawing and rendering his designs by painting them on paper to make the jewelry come alive. Donald was a jewelry designer who started at David Webb before joining Tiffany & Co.and then Bvlgari. Frank Fabricater who specializes in making gold bracelets for Tiffany & Co. using a unique technique called Stamp & Die was another of Jody's design instructors. Tony Lent, one of the finest master goldsmiths and jewelry designers in the world, taught Jody the art of texturing metals. Jody learned his technical understanding of the jewelry business from Samuel Beizer, a technical adviser to Tiffany & Co. and many other fine jewelry establishments.

When talking to people about redesigning their jewelry. I take the time to examine each and every piece as if it were my own. I think long and hard before coming up with a design knowing their counting on me to make the right choices. You know when you choose me,the thought I always have of course is for you. But also for all of those memories of jewelry given by loved ones for those special moments. You see I think about those moments when working with my clients. I work with top designers and the best jewelers Turning ordinary jewelry into extraordinary jewelry.

Smithsonian collection

Achievements

Jody’s proudest achievement occurred in his final year at F.I.T. when he worked with Aldo Cipullo(Cartier top designer), a recipient of the coveted Cody Award who designed the Love bracelet. Aldo selected jody an up-and-coming designer to help create a collection using 26 rare gemstones found in the Americas that were donated by The American Gem Society.

The American Gem Society's collection traveled throughout the United States before becoming a permanent exhibit at the Smithsonian Institute in Washington, D.C. Jody was also approached by a manufacturer of fine jewelry to design a unique 30-piece collection of sculptured layers in 18 karat gold that included rings, bracelets and earrings that was titled the Golden Tide Collection.

Jody went on to design and manufacture his own unique award-winning jewelry collection. He was highly recognized for his design capabilities. Making jewelry for people like Tony Bennett, Olivia Newton-John, Jazz Saxaphonist Boney James, and Julius Erving a.k.a. Dr. J. His collection could be seen in Saks 5th Ave, Norstrom‘s and other independent jewelry stores throughout the country.

Ronald McDonald Pin

Design from the heart!!

In celebration of the 25th anniversary of the philadelphia Ronald McDonald House, a commemorative pin has been designed by jody serago.
Serago, who has been creating fine jewelry for 35 years, has created jewelry for tiffnay as well as having been honored with the prestigious JA designer of the year award. Serago was commissioned by the Ronald McDonald house to design a pin that would signify love, children, and the home away from home philosophy of Ronald McDonald House.

Custom Design

Step 1

The Sketch

Almost all jewelry begins with a line. Lines together start to create composition of your design. The sketch also needs to be in proportion, so that the size of the stone can be calculated.

Step 2

The Cad

Sometimes the design is created with variations for different stone sizes and shapes. The cad design must be perfect and flawless in every detail, since the final result will only be as good as the model.

Step 3

Viewing in 3D

While still in cad, final inspection of all dimentions of design gives the opportunity to view in 3D.

Step 4

Completion of jewelry

Now that the cad design is complete, it get casted in gold,cleaned and prepared for the setting of the dimonds and gemstones.

Step 5

Ready to go

Now that the hearts are completed, the colored gemstones set in yellow gold can be worn on one side or pave dimonds set in white gold can be worn on other side. It can be worn any for any occasion dress up or dress down.

Wear me to work!!!

Meet me for cocktail!!!

Gallery

Award-winning Designs By Jody Serago

Podcast

Welcome To My Podcast

Each piece tells a story – where it came from, who gave it to them, and how long it’s been in the family. So come to my podcast and tell us your story. Jody loves working with customers to redesign something old into something new and unique. Jody states, “That’s the best feeling I get. The Jewelry Guy was a nickname given to me and one that I’m honored to have. Recycling ordinary jewelry into extraordinary jewelry is what I love to do.”